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For the last few days, 'the fire lion' has been the big news in the media. As CNN writes - a hologram of a flaming lion opened the football stadium in Argentina. 

Although spectacular, as a leader in this industry, we must be a pain in the** and note this is not a hologram...

Just to be clear, it is not a hologram you think of. It is just an excellent example of an AUGMENTED REALITY (AR). 

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LET'S INSERT A SMALL "NEW TRENDS IN THE DIGITAL WORLD" DICTIONARY HERE!

a/ AR = AUGMENTED REALITY

If you ask yourself what an AR game means, the best way to explain it is visual and auditive content that considers the user's environment in real-time.

AR fulfills 3 basic features:

(1) a combination of real and virtual world
(2) real-time interaction
(3) accurate 3D registration of virtual and real objects

b/ HOLOGRAM

On the other hand, holograms do not require the aid of any special glasses or external equipment for a viewer to see the image.

So the main distinction is that a hologram is something you can see with your own eyes, and it is real in space. AR, on the other side, as the word 'augmented' (to augment = to enhance/increase) says, it is artificial reality and needs special glasses or external equipment.

(The lion could be viewed by fans watching on television, but those in the stadium had to watch through an app on their phones or the big screen.)

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But linguistic definitions aside, the good news is that this is an excellent example for the Croatian market too! 

Contact us for all your events that need spectacular moments like this one!

(* photo is a screenshot form video on this link.)